Retail Industry Marketing Transformation, WeChat Membership Card, Visual Membership Card Coming Strongly

With the popularity of smart phones, Tencents WeChat users have now exceeded 300 million. Through WeChat membership Cards, each WeChat user is a node of brand communication, and WeChat membership Cards currently exist in two forms

　　1: Through the connection to the CRM system of the merchant, the seamless connection between the physical card and the virtual membership card of WeChat is completed: a. points, stored value and enquiries are solved by one card; b. membership management, transaction management, accurate marketing and data analysis are all available in one place; c. customer service booking, troubleshooting and rich media marketing are all available.

　　2: The two-dimensional code in the card can be used as a kind of advertisement for enterprise publicity, to achieve high-end, atmospheric marketing

　　Visual Cards can be divided into visual chip Cards, visual magnetic stripe cards, visual thin Cards, generally according to the requirements of customers to produce visual Cards, relative to the general card, visual Cards have a great advantage.

　　1、Flexible open information platform

　　2、Discount and activity information can be directly played on the card surface to attract customers to spend with the card;

　　3、Customers detailed consumption records can be printed directly on the card surface, which is convenient for customers to view at any time;

　　4、The advertising and promotion information on the card can be updated at any time to stimulate more customers to hold the card.